ABOUT
More than just clothing. A message renewed.
Founded in London in 2014, we began as a Christian-based brand known for its bold, message-driven designs.
Pieces like “Love Thy Homie”, “Thou Shalt Change the Game”, and “Thou Shalt Not Fear” became symbols of confidence and conviction, proving that faith could live in everyday culture.
Today, we continues that mission with a renewed perspective.
The message remains the same, but the expression has matured, combining faith, creativity, and social purpose to communicate through design, art, and storytelling.
We are committed to: inspire transformation, promote the good news, encourage thought, and contribute to meaningful social action, as we have done so in the past, supporting projects that bring hope, justice, and positive change to our communities.
Though a lot has change, the foundation will always remain:
to bring heaven to earth, as we have been commissioned to.
Our Ethos
Faith in Action – Creativity rooted in the Gospel and lived out through service.
Design with Purpose – Style as a tool for transformation, not conformity.
Social Responsibility – Using art, collaboration, and outreach to contribute to positive change.
Our Mission
To encourage transformation, in thought, in culture, and in community.